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Shake It Easy Media has been nominated for the Ondas Globales del Podcast Awards!

Written by admin on April 15, 2024. Posted in Awards, News. No Comments on Shake It Easy Media has been nominated for the Ondas Globales del Podcast Awards!

We’ve got something to celebrate! Shake it Easy Media has been nominated for two awards in the third edition of the Ondas Globales del Podcast Awards: “Corinna and the King” in the category of Best International Foreign Language Podcast and “Extrema Catalunya”, as Best Podcast in Co-official Language of the State.

“Corinna and the King/Corinna y el Rey” is a co-production with Project Brazen and PRX. An eight-episode series released in two languages: English and Spanish, and produced by a large international team. This narrative non-fiction podcast tells the true story of King Juan Carlos I, who abdicated the Spanish throne in 2014 after being the subject of a corruption investigation and further public scandal. At the epicenter of the scandal was Corinna zu Sayn-Wittengenstein: the king’s secret mistress. Corinna herself tells her story. An original soundtrack was composed and released for this podcast, and quite an unusual marketing campaign was developed for its promotion. It included the launch of a fake clothing brand, a perfume and a show in London that achieved huge media resonance.

“Extrema Catalunya” is a documentary podcast produced for LA MIRA digital magazine, with the collaboration of the Department of Equality and Feminism of the Generalitat de Catalunya, the CRAI Library Pavilion of the Republic of the University of Barcelona and Catalunya Ràdio. In ten episodes, and with the help of photojournalist Jordi Borrás, we tell the history of the ultra-right movement in Catalonia, from the death of dictator Franco to the present day.

Both podcasts were produced in 2022 and 2023 under the name La Coctelera Music. We at Shake It Easy would like to thank our partners and co-producers for these nominations, and everyone who has been involved in the development of these projects.

In the second edition of the Ondas in 2023 we received the award for Best Non-Spanish Speaking Podcast with “Punk in Translation“.

The Ondas Globales del Podcast Awards continue to grow. 1,252 applications were received from 19 different countries for this third annual ceremony. It showed a 40% increase in participation with respect to the first edition.

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The Scientific Adventure Continues with Season 3 of “Tumble en Español”

Written by admin on April 1, 2024. Posted in News.

Shake It Easy Media and Tumble Media are pleased to announce the launch of Season 3 of Tumble en Español, a podcast for kids to be enjoyed by the whole family, about scientific discoveries. This new season, which premieres Friday April 5th is supported by a grant from the National Science Foundation. This podcast focuses on representation and accessibility in STEM fields, by featuring the stories of scientists who happen to be blind.

Tumble en Español recognizes the importance of family interaction in children’s learning experiences. That’s why episodes are designed to encourage active participation, allowing children to share, learn, and listen alongside their families.

“We recognize the challenges faced by students who are blind or have low vision in their pursuit of STEM professions, starting from early education,” says Nuria Net, founder of Shake It Easy Media and co-host of Tumble en Español along with Alvaro Ramos. “Existing prejudices often hinder the perception of these students and their teachers about the possibility of them becoming scientists or engineers.”

Tumble en Español, which has been rated 5 stars by Common Sense Media, is the Spanish adaptation of the popular children’s podcast Tumble Science Podcast for Kids, produced by Tumble Media. Shake It Easy Media, along with Tumble Media, have already had two successful seasons of this pioneering podcast in its category, as it was the first podcast for children adapted from English to Spanish in 2020.

“We’re so excited for this season of Tumble en Español,” says Lindsay Patterson, CEO of Tumble Media and executive producer of Tumble Science Podcast for Kids. “Tumble’s goal is to make high-quality science storytelling accessible for everyone, and we’re taking it to another level by sharing stories that highlight the importance of diversity and accessibility in science.”

This third season of Tumble in Spanish is funded as part of a National Science Foundation ITEST grant, focused on studying podcasts as a classroom tool to engage blind and low vision students. It is a collaboration between Tumble Media, Associated Universities Inc. (AUI), Oregon State University (OSU), and Independence Science., interviews with bioengineer Dr. Mona Minkara, oceanographer Dr. Amy Bower, linguist Dr. Robert Englebretson, the writer Andrew Leland & neuroscientist Dr. Simon Fischer-Baum, Trevor Attenberg, environmental scientist and educator, and Antoine “Yuma” Decaux, computer engineer.

Shake It Easy Media and Tumble Media launched Tumble en Español to explore the fascinating world of science, and provide fun and accessible tools for families who want to practice Spanish and connect with this language in an easy, dynamic, and fun way. Tumble en Español is committed to fostering a comprehensive approach to learning, which will undoubtedly be beneficial for children’s cognitive and linguistic development.

Click here to listen to the first episode of Tumble en Español Season 3: Oye mi canto de ave (Listen to my bird song)

Discover the wonder of science with accessibility on Season 3 of Tumble in Spanish. Season 3 of Tumble in Spanish premieres Friday, April 5th, and the first episode will be available on all podcast platforms, including Spotify, Apple, and YouTube, premiering a new episode every two weeks.

ABOUT SHAKE IT EASY MEDIA

Shake It Easy Media (formerly known as La Coctelera) is a content studio that connects brands with widely diverse Latin audiences through relevant and authentic narratives. Shake It Easy Media champions Latinx voices and representation with carefully crafted non-fictionl storytelling that reflects the new mainstream. Founded by award-winning journalist Nuria Net, some of Shake It Easy Media’s acclaimed productions include the Twitch livestream show La Semanal Live for Amazon Music, the chart-topping podcast series Corinna and the King with Project Brazen and PRX and the award-winning audio documentary Punk In Translation: Latinx Origins for Audible.

ABOUT TUMBLE MEDIA

Tumble Media is an educational audio company for children. Tumble Media has been a pioneer and innovator in the children’s podcast space since 2015, starting with the award-winning Tumble Science Podcast for Kids. Tumble Media’s mission is to inspire curiosity and discovery through accessible audio storytelling. They have shown that children are deep and engaged listeners and can help reach them through engaging and educational storytelling.

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Introducing “Sold a Story en español”

Written by admin on March 19, 2024. Posted in News. No Comments on Introducing “Sold a Story en español”

APM Reports, the award-winning national investigative journalism division of MPR News, in partnership with Univision, is offering a Spanish translation of its groundbreaking podcast “Sold a Story.” Released today, “Sold a Story en español” is available on all podcast platforms and at soldastory.es. The podcast, produced in collaboration with Shake it Easy Media, will also go out to Univision listeners through its Uforia App, Uforia Podcasts YouTube channel and its main news podcast, Univision Noticias.

Sold a Story has captivated audiences with its in-depth investigation into the flaws of conventional reading instruction methods in American schools. Hosted by acclaimed reporter Emily Hanford, the podcast has become a catalyst for reform, inspiring fifteen states and counting to revise their educational policies.

“Sold a Story is about shedding light on a critical issue in education,” said Hanford. “Expanding into Spanish allows us to reach an even broader audience, including the millions of Spanish-speaking families who are directly impacted by the challenges we explore.”

The statistics underscore the urgency of the podcast’s message. According to recent data, half of Hispanic fourth graders struggle to read at a basic level, highlighting the pressing need for more effective instruction.

Episode one of “Sold a Story en español” is a condensed version of the six-episode podcast. It is hosted by bilingual journalist Valeria Fernández, who was especially drawn to the project because she is in the process of choosing a school for her four-year-old son. This episode will also be available for free to public radio stations.

Episode two is about the special challenges facing Spanish-speaking families whose children are learning to read English at school. Fernández and Hanford discuss questions parents can ask to determine how their child is being taught and ways to advocate for a child who is struggling. Hanford’s voice is dubbed into Spanish by actress Laura Gómez, well-known for her work on the Netflix series Orange Is the New Black.

Listen to “Sold a Story en español” on all audio platforms.

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We’re going to London’s The Podcast Show

Written by admin on March 5, 2024. Posted in Events, News. No Comments on We’re going to London’s The Podcast Show

We’re excited to announce that Shake It Easy Media founder Nuria Net will be a featured speaker at The Podcast Show conference in London taking place May 22 and 23 2024.

Nuria and Marcus Hurst from El Extraordinario will be discussing their career and experience in a panel titled “Tuning into 550 million listeners: On the Spanish language podcast market and the future of podcasting.”

For more information about The Podcast Show click here.

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Allow us to reintroduce ourselves

Written by admin on January 8, 2024. Posted in News. No Comments on Allow us to reintroduce ourselves

La Coctelera Music has now been rebranded as Shake It Easy Media as of January 2024.

La Coctelera Music was founded in 2019 by Alex García Amat and Nuria Net as a podcast production company.

Shake It Easy Media is led by Nuria Net and has branched out beyond audio to include all sorts of content production and IP creation services serving Latine audiences worldwide.

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Nuria Net talks about the Latin Grammy 2023 in Sevilla

Written by admin on November 20, 2023. Posted in Events, News, Press.

The Latin Grammy 2023 took place on November 16 in Sevilla, Spain. It was the first time the gala was held outside the United States. The transcontinental move sparked some controversy, especially among the Latinx community. Even going as far as questioning whether Spain should be part—or not—of the awards.

To address this ongoing debate, talk about the night’s big winners and how Latin music has not only crossed borders, but gone further, NPR reporter Miguel Macías spoke with our co-founder Nuria Net.
You can listen to the full interview here.

Today on the streets of Seville—as well as in other places in Spain—it is possible to see young people listening to reggaeton and Latin trap on their phones. But what does this mean for Ibero-American cultural relations?

Nuria also answered this question to Suzy Expósito, in a recent interview for the LA Times.
You can read it here.

Beyond the divided opinions generated by the unusual move of the Latin Grammys, the award show was a unique opportunity to celebrate the best and newest in Latinx and Ibero-American culture in terms of music. A space to connect with friends and colleagues in the industry.

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Why invest in podcasts? 4th annual Latino Podcast Listener Report

Written by admin on November 1, 2023. Posted in News, Press.

Monthly podcast listenership among Latinos increased by 52% since 2020, nearly four times faster than the rate among the general U.S. population, according to the fourth annual Latino Podcast Listener Report. The study showed that in 2023, 38% of U.S. Latinos age 18+ are monthly podcast listeners. A record high, compared to a 25% in 2020!

“Investing in Latino podcasts is about more than diversity, equity, and inclusion, it is also smart business decision. There are more Latino podcast listeners than ever, and they are interested in purchasing products from podcast advertisers, paying to subscribe to podcasts, and even buying merchandise from podcasts”

– Gabriel Soto, Senior Director of Research at Edison Research.

To demonstrate the power of podcasting in the Latino community, here we share some of the main findings of the 2023 report. First of all, there are 63.7 million Latinos in the U.S. and 31% have reported listening to a podcast in the last week.

23% of U.S Latinos report listening to an English-Language podcast in the last week.
13% of U.S Latinos report listening to an Spanish-Language podcast in the last week.

U.S. Latino weekly podcast listeners are highly engaged with podcast ads

49% of U.S. Latino weekly podcast listeners age 18+ have ever purchased a product or service as a result of hearing an ad on a podcast.
49% say they are more likely to purchase a product they heard advertised on a podcast compared to other places they hear ads.
50% agree that their opinion of a company is more positive when they hear it mentioned on a podcast they regularly listen to.

Spanish-language and Latino-hosted podcasts connect with listeners

53% of Latinos age 18+ who consume Spanish-language podcasts agree that ads on those podcasts are more relatable.
46% are more likely to purchase from a brand that dvertises on a spanish language podcast.
54% who consume Latino-hosted podcasts trust Latino podcast hosts.

Findings were presented by Gabriel Soto, Senior Director of Research at Edison Research; Elsie Escobar, Director of Community & Content at Libsyn and Co-Founder of She Podcasts; and Briana Mendez, Senior Sales Marketing Manager at SXM Media.Watch the full recording of the webinar, including taped interviews with U.S. Latino podcast listeners, here.

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“Punk in Translation” at the Ondas Podcast Awards

Written by admin on May 19, 2023. Posted in Awards, News.

Last May 3rd, “Punk in Translation” won the award for Best Non-Spanish Speaking Podcast in the second edition of the Ondas Globales Podcast Awards.

A production made during the pandemic and with the help of an international team, between San Juan, Miami, Los Angeles, Mexico City, Madrid and Barcelona. Audible’s original series fulfilled its objective: to expose to the world the fundamental and pioneering role of many Latinas and Latinos in punk music, in the 60s and 70s. As Nuria Net, main producer and writer, would say, this is not a story about celebrities or famous people… it is the story of artists who went unnoticed at the time and to whom today, we pay homage.

“Punk in Translation”, a podcast from Fresh Produce Media and produced by La Coctelera Music, is available in both English and Spanish exclusively on Audible.

Long live punk!

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La Coctelera Music at Estación Podcast

Written by admin on May 12, 2023. Posted in Events.

Alex and Nuria, along with host Laura Gomez and Story Editor Jimena Marcos, just wrapped up their appearance at Estación Podcast conference, where the top podcasters from Latin America, US and Spain met up in Madrid to discuss all things audio.

We were part of Estación Podcast presenting our latest show, Corinna and the King, a co-production with Project Brazen and PRX. Watch the full session (in Spanish), on Youtube here.

Listen to Corinna and the King in English and Spanish versions on all podcast platforms.

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“Punk in Translation” nominated for the Webby Awards

Written by admin on May 10, 2023. Posted in Awards, Events, News.

We had no idea it was going to happen… and then it did. Out of more than 14.000 entries from 70 countries around the world, “Punk in Translation” has been nominated for a People’s Voice Webby Awards for Best Documentary Podcast.

The Webby Awards are the main international awards that honor excellence on the Internet. The award is presented by the International Academy of Digital Arts and Sciences (IADAS), an assessment body of more than 2,000 members. It is—as the New York Times would say—the Internet’s greatest honor. Winners in each category will be honored in an awards ceremony held in New York on May 15, 2023.

Thank you Webby Awards, Nuria Net, Alex García Amat, Daniel Durán Tortonda, Judy Cantor-Navas, Adrián Sosa, Mariangel Gonzales-Rodriguez and all involved at Audible & Fresh Produce Media.

“Punk In Translation”, an original Audible series, available in both English and Spanish, explores the Latinx roots of punk. An 8-episode documentary featuring host, Tijuana No! singer Ceci Bastida who, alongside an incredible guest list, defies punk stereotypes.

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U.S. Latino weekly podcast listeners are highly engaged with podcast ads

Spanish-language and Latino-hosted podcasts connect with listeners

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